1394 TRADE ASSOCIATION ELECTS 2009 BOARD OF DIRECTORS; SEES CONTINUED STRONG GROWTH FOR FIREWIRE ACROSS MULTIPLE MARKETS

-- Trade Association Founder Max Bassler to Chair, Vice Chair is Peter Helfet of Eqcologic --

The 1394 Trade Association elected its 2009 board of directors last week at the organization's first quarter meeting.

The new board includes Peter Helfet of Eqcologic, who will serve as vice chair; Rainer Gutzmer of Hella Aglaia GmbH; Dave Thompson of LSI, who returns as secretary; Don Harwood of Oxford Semiconductor, finance chair; Richard Mourn of Quantum Parametrics, Morten Lave of TC Applied Technologies; Toni Long of Texas Instruments, who is the new documents editor for 2009; and Max Bassler, Littelfuse, who is the new chairman.

The 1394 Trade Association is a worldwide organization dedicated to the advancement of the IEEE 1394 standard. The 1394TA, which is led by multinationals such as Apple, Fujitsu, Microsoft, Molex, Panasonic, Texas Instruments, and others, has entered its 15th year of promoting 1394. FireWire is used today in computer, entertainment, and professional products, and in a wide range of specialty applications such as music, defense, aerospace, industrial, and robotics products. For more information, visit www.1394ta.org.

FireWire is a trademark of Apple, licensed to the 1394 Trade Association.

SOURCE: 1394 Trade Association

Independent Public Relations Associates

Dick Davies, 415-652-7515

IPRA@mindspring.com

Copyright Business Wire 2009

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About EqcoLogic

EqcoLogic is a privately funded Belgian company spun-out of the Vrije Universiteit Brussel. Formed in 2005, the company is commercializing the University's innovative high speed digital SERDES Equalizer technology made available through an exclusive world-wide license.

EqcoLogic is a fab-less semiconductor vendor, developing and supplying cable Equalizer devices; the company also sub-licenses the core technology and product designs in certain markets. Along with exceptional signal recovery, EqcoLogic chips offer excellent operational tolerances and low power consumption. Designed for standard CMOS processes, the circuits can also be integrated into other communications chips. EqcoLogic is targeting video, audio, automotive and server applications with a number of business partners.